Process Post: Editing

As I now have an established intended audience, it has made it easier to try and find my tone of voice for writing my content. As my ideal intended audience are fellow university students who also stress bake, I am able to retain my natural way of speaking for the most part. Keeping an overlap in relatability and slight professionalism, is the type of tone that I am trying to keep my content to maintain. Luckily editing my writing to conform to this type of tone is easier as it is my natural way of speaking. The other element of Kafe Corrective, the recipes, is purely professionalism and coherent communication of the recipes. For this while writing out recipes, and editing the instructions I wrote for them, I used other recipe websites as a frame of reference to clearly convey the instructions as much as possible. Recipe writing is not completely devoid of tone, but it is reliant on using clear adjectives for the addition and incorporation of ingredients.

Similarly, while editing and refining Kafe Corrective visually I found it useful to take an approach of asking other people for their critiques or perceptions of the website’s aesthetic. Since the first peer review I found it tremendously helpful to get a fresh pair of eyes examining website, as they have a more objective point of view and it also gives insight into how users feel upon first seeing the site.

Overall, editing allowed for the fine tuning and modification of Kafe Corrective’s aesthetic and overall tone. Through the multiple iterations of editing, it was easier to account and try to appeal to my target audience through the refinement of published content.